Concentrate on Saving Water.  Concentrated laundry products contain less water in each bottle and use less water in manufacturing.  By choosing concentrated formats, you are taking yet another step towards conserving an important North American resource.

Get ready to make a change to benefit the environment. A new generation of liquid laundry detergents and fabric softeners is landing on store shelves in 2X and 3X concentrated formats. Just one small capful of concentrated detergent – typically 1/2 to 2/3 smaller – is all you need to wash a full load. To make sure you get the best results and the most value out of concentrated detergents, be sure to follow manufacturer's usage instructions.

Select an icon above to learn how you can concentrate on the future!

How does using less give you more?
Respect the Cap:  Follow these simple tips to get the best performance and value out of each bottle.
Enjoy a fun game of concentration!