Concentrate on Less Packaging. Concentrated products provide cleaning power for the same number of loads, but in smaller packages. Not only does less packaging mean less waste to dispose of or recycle – smaller bottles take up less space and are easier to carry, pour and store!
  • Less Packaging
  • Lower Emissions
  • Saving Water

Get ready to make a change to benefit the environment. A new generation of liquid laundry detergents and fabric softeners is landing on store shelves in 2X and 3X concentrated formats. Just one small capful of concentrated detergent – typically 1/2 to 2/3 smaller – is all you need to wash a full load. To make sure you get the best results and the most value out of concentrated detergents, be sure to follow manufacturer's usage instructions.

Select an icon above to learn how you can concentrate on the future!

How does using less give you more?
Respect the Cap: Follow these simple tips to get the best performance and value out of each bottle.
Enjoy a fun game of concentration!